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October 27 2025

City stories told through scents

URBAN ECHOES — a five-scent collection pulsing to the rhythm of the city.

 

Like a counterpoint to Milan’s restless streets, a quite space unexpectedly opens — for desire, stillness, and hypnotic calm. Patricija and Karolis — two young lovers, soul twins — wraps each other in tender touches, gentle closeness, and intuitive harmony. Between them lingers the aura of URBAN ECHOES — fragrances vibrating with contrast, like mysterious rays of sunlight gliding across autumn-lit city façades.

This collection is not about the city’s loud noise — it’s about what is born between moments. Between motion and stillness. About the silence that plays within the noise.

URBAN ECHOES resembles a personal diary, which pages are filled with the sounds, scents, and moods of the city. Each page tells the story of a different time of day, capturing the city’s rhythm from dawn to the an almost sacred stillness of night. Five emotional chapters — the fragility of morning, the burst of energy brought by day, the pulse of afternoon, the mystery of evening, and the serenity of night wrapping heavy bodies in its embrace.

Each fragrance whispers its own story, and its notes compose a graceful manifesto — a quiet plea to be heard. These are scents that speak in different voices, creating personal signatures and a longing to freeze the moment.

Milan was not chosen by chance. During the Fashion Week, the city moves to its own rhythm: calm in the morning, vibrant by day, mysterious by night. Among Milan’s tall façades, between its historical muses and walls of creative energy, where ideas and sensations are born daily, there is still room for a slower breath.

The moments were captured by photographer Eleonora Adani, known for her work with the world’s leading fashion houses — most recently the Dior Cruise 2026 collection.

Her gaze captures each frame with life and emotion, allowing you to feel as if you’ve stepped inside the moment — between the city’s hurried walls and two hearts beating in unison.

The photos echo what quietly resounds behind the collection: a desire to be free, beyond rules. A duet of souls, whose rhythm is felt not by the ears, but by the skin.

Find your scent — the one that moves to your rhythm.

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The first scent – STILL ABOVE

The city’s first heartbeat. Just you and the horizon.
As the sun rises, the city still sleeps — but you can feel it. The wind brushes through your hair, and the slowly brightening skyline promises a new day. A moment when everything is still possible.

The second scent – SOFT MAYHEM

Take a breath of lightness before the day begins.
The first rays of sunlight gently climb over the rooftops. The air is still cool, the streets hum quietly, and the aroma of the first coffee drifts by. The city awakens.

The third scent – ENTRANCE CODE

The heartbeat of the city.
It pulses with power — footsteps, plans, energy. Let it lift and inspire you. Sunlight reflects off glass towers, concrete absorbs the sounds.
Stories, ambitions, and dreams are born here.

The fourth scent – AFTER HOURS

City hues, spicy notes, and a promise of adventure — the night city calls for a rendezvous.
Evening. Rain-wet pavements mirror the streetlights. Quick glances as people pass, open bar windows, a tempting scent lingering in the air.
Here begin the adventures, the connections, the closeness.

The fifth scent – NIGHT LINK

Late night, and the city grows quiet.
Only the sound of rain against the window, fading footsteps in the street. Window lights merge into a single flow, and the city reveals its true, hidden self.
A scent that captures the secrets the city keeps after the noise fades.

Feel the city’s breath — the quiet embrace that calms you when the world slows down.

Wondering where to begin?

We invite you to start your journey with the limited edition URBAN ECHOES discovery set, featuring five 2 ml perfume extract bottles. It’s an invitation to explore the city’s many stories — and find the one that feels like yours.

When you purchase the set, you’ll receive a 20% discount voucher for a full-size perfume, valid for 30 days — a symbolic key to continue your journey.

Five scents. Five city stories. One collection.
Which one will be yours?

With love,

m a a r

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