Creative perfume journeys without expectations sometimes lead the senses down an explosively unexpected path. That’s how the story of the limited-edition DROP fragrance series began.
While experimenting with notes from our shelves, we were in search of a unique scent. One that would greet you the moment you opened a parcel locker or carried home a fragrant shopping bag. A scent that would, from the very first encounter, set the tone for an unforgettable olfactory journey. Although it’s common to use low-concentration scents for parcel perfuming, we aimed for a powerful impression from the very first breath. That’s why we chose to use the same thing we offer in-store: the purest perfume extract.
Once we began scenting parcels with our first creation, compliments quickly followed. Messages started pouring in with questions like: “What is this fragrance?” and “Can I buy it?” The most memorable reaction? A glowing comment about wanting to “rub their body with the perfumed shipping paper.” That’s when we knew: our clients deserved a thank-you as special as they are. We counted what was left – enough for 100 bottles, 15 ml each. A number that felt almost fated, perfect for a limited release, and made to be in the fragrance collections of our closest friends.
This entire experience sparked a desire to dream further, of more small-batch, limited-edition drops. That’s how the name was born: DROP, a title shared by this and any future creations, each accompanied by its release date.
The first maar DROP
m/2024.04
“…a scent that awakens muses”
Sandalwood – Saffron – Cardamom – Cedar – Amber
Only 100 bottles of this scent were released, with maar newsletter subscribers being the first to know. They vanished quietly but swiftly. Like the first warm light after a long winter. Felt more than seen, gone before you realize it.
