September 19 2025
The streets breathe with stories, light playfully glides along the facades, and the city’s vibrant pulse becomes an inspiration for new beginnings.
URBAN ECHOES – a five-scent collection that tells of the silence hidden within urban lines and of the moments when the city slowly awakens to share its stories. Each fragrance reflects a different city mood – from the calm of morning to the thrill of night.
Starting September 29, we’ll reveal one new fragrance from the collection each day – each one like a chapter of the same story.
You can already get your hands on the URBAN ECHOES Discovery Set – a limited-edition set created to explore the new collection, featuring mini versions of all five extrait de parfums.