maar stands for challenging norms, defying the ordinary, and celebrating the unique and unusual. Not only do our fragrances tell Your story, they also bring it to life. Wear Your story and connect to it deeper than ever before.
m a a r
noun
/ˈmär/
a broad, low-relief, coneless volcanic crater that has been formed by a single phreatomagmatic eruption (an explosion that occurs when groundwater comes into contact with hot lava or magma).
maar is
A perfume brand,
born from community, united by passion, growing with every hand that touches it.
- The inception
- The inspiration
- The meaning
In the hearts of the maar founders, the passion for perfumery had long been simmering. In 2021, prophetic signs aligned in the universe, leading to a fateful journey marked by deep idea-sharing until sunrise. The concept was solidified by the symbolic eruption of Mount Etna, whispering the name maar.
In our creative process, we don’t follow the usual structures of the perfumery industry. maar does not have a single perfumer or creative director. What matters is community, openness to ideas, and the celebration of novelty and progress. The creative paths of maar perfumes and other products bring together perfumers, designers, photographers, and others who contribute a piece of their personality to maar, sending it out into the world to flourish.
We aim to redefine the essence of olfactory expression, inviting you to celebrate your uniqueness, explore the unfolding of your personality, and highlight its features with distinctive scents. maar is about the freedom to create and embrace the best that our surroundings have to offer. It’s about finding comfort in constant change, surprises, and growth.
WATCH ME
Unforgettable Fragrance
Unique, head-turning, followed by waves of compliments.
A rich and unique perfume is a fragrance that is carefully crafted with high-quality ingredients to create a complex and memorable scent. It is a perfume that stands out from the crowd, with a distinctive aroma that captures the senses and leaves a lasting impression. As maar grows, other products enhancing the olfactory experience have been born from our highly concentrated perfumes: home fragrances and perfumed body oils. We are excited to see the directions that the people and ideas we encounter on our creative journey will take us.
