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February 11 2026

Why doesn’t fragrance have a gender?

For a long time, we were told that fragrances have a gender.

“Masculine” – sharp, dark, deep.

“Feminine” – soft, floral, sweet.

But that is not the essence of a scent. It is a marketing category, created not for feeling, but for convenience.

Fragrance begins with the body.

It blends with the skin, with body heat, with your chemistry. It responds not to gender, but to the person – to character, mood, and lifestyle.

That is why the same scent never smells identical on two different people. On one, it may become dark and deep; on another, rich and intimate.

Taste is not defined by gender – it is shaped by personality. That is where fragrance becomes personal.

Notes do not have a gender – they have character.

A rose is not necessarily soft or romantic. It can unfold sharply, even provocatively.

Woods are not inherently “masculine” – they can be warm, creamy, close to the skin.

Citrus is not only fresh – it can be bitter, dark, even sensual.

That is why we do not create fragrances based on labels. We create feeling.

A scent has nothing to prove and nothing to conform to. It does not need definition or permission. It exists to be felt — on the skin, in the air, in memory.

We create fragrances not for genders.

Not “for him.”

Not “for her.”

But for you.

Discover the scent that speaks about you.

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