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October 23 2025

‘My Body Wants Magic’ campaign — the sun of Portugal, captured for your skin

Bathed in Portugal’s shimmering light, this campaign unites the natural beauty of model Gintarė with the collection’s manifesto — a celebration of love for one’s own body. Hypnotic in its serenity, life-giving in its presence, and rooted in authenticity.

 

Captured in luxurious black glass containers is the slow rhythm of a summer lived in the moment. My body wants Magic — a body care collection your skin has been calling for. The body scrub and oil offer a perfect alternative to perfume on days when you crave a subtle scent, while also serving as an ideal base for layering with nearly any maar fragrance.

 

A dream team and the freedom of the Portuguese air

 

The face of the campaign — Gintarė — embodies the essence of clean beauty. Her natural radiance and authenticity reflect the collection’s message: love your body as it is. The photos tell a story of care, not correction — with makeup and retouching kept to an absolute minimum.
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Behind the lens — photographer Indrė Biancale, whose work captivates with its emotional depth and the power to eternally convey life paused in a single frame.

Bringing everything together was the creative direction of Laura Urbo, who portrayed the collection exactly as it was conceived — as a heartfelt tribute to the body, speaking louder than words. A thank-you for every lived day, especially those that end with the desire for true relaxation.

Portugal was no random choice. Its hypnotic light reaches beyond the sunlit cliffs and golden evenings — it breathes life into the skin, infusing it with warmth, radiance, and authenticity.

There’s something innately sensual in the rhythm of Portugal: slow mornings, the ocean’s coolness, bare shoulders, and skin that speaks louder than words. Here, the maar body ritual felt most at home — where glow meets sunlight, salt meets softness, and the skin tells intoxicating stories of tenderness and courage.

The photoshoot took place at the MARQÍ Hotel, chosen for its effortlessly seductive atmosphere and characterful interior that refuses to conform.

The images echo the quiet truth behind this collection: a radiant body is one that is celebrated and touched just as it is. It’s not only a sight that turns heads — it’s an emotion that holds your gaze, one you can almost feel beneath your fingertips.

A new collection of perfumed body care — from the very beginning

Spring 2025 was approaching. Not yet in the air, but the echoes of summer kept drifting into our minds — the last remaining bottles of perfumed body oils found in travelers’ bags, the occasional message asking when the shimmering body oil would return, and a nostalgic longing for warmth as we remembered the MELLOW PITCH fragrance launch that closed the summer at the maar Studio in Vilnius.

“Should we do something bold again — something that captures the essence of summer?” Of course. Even though feedback about the body oil was glowing, our pursuit of perfection led us to make a few refinements with our production partners. Just a few subtle formula changes — and the oil returned better than ever: deeply nourishing, smoothing, temptingly luminous, quick-absorbing, and absolutely non-sticky. This time, it comes in the scent crowned as the ultimate fragrance of summer — MELLOW PITCH.

But the final step for skin craving attention was still missing. How does it fit within a complete body care ritual? That question led us to create a matching perfumed body scrub. Its composition is clean, proven, hydrating, non-allergenic, and gentle. Its secret weapon — cooling menthol that awakens the senses — delivers a perfectly relaxing ritual after a hot day.

Even by morning, the skin still carries the scrub’s subtle aroma — irresistibly soft, ready to glow, and to fully absorb all the nourishment of the body oil.

Together, the body scrub and oil form the perfect alternative to perfume on days when you crave a subtle, even scent. They also serve as an ideal base for layering with nearly any other maar fragrance.

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