February 28 2026

Voices of Our Female Friends

Women’s Day is a reminder of the strength, creativity, and determination within each of us.

That’s why we want to thank the women who create, support, and boldly walk their own path. They are not only our loyal partners but also close friends with whom we grow together.

We invite you to get to know them better. We believe their stories, thoughts, and insights will resonate with you too.

And perhaps you’ll discover new m a a r favorites along the way. 🤍

What does being an entrepreneurial woman mean to you?

Ana, clothing brand “UNDRESS”: It’s the necessity of juggling different roles and activities every day. During the day you’re an entrepreneur, in the evening a mother, and in between you become a mom/entrepreneur/cook/organizer and expert in everything. Daily life is full of challenges, pleasant and not always pleasant events. Being an entrepreneurial woman also gives me more personal and professional freedom—I can plan my time and adapt it to personal, work, and family needs.

Karolina, clothing brand “INDECENT BRAND”: An entrepreneurial woman to me is first and foremost about freedom, energy, and balance. The freedom to create your own rules, make decisions, take risks, and grow at your own pace. Business demands a strong character, so it also brings inner energy, determination, and the courage not to fear challenges. And balance—how can we women do without it? 🙂 It’s very important to me that business doesn’t take over my entire life, so in the evenings at home I try to leave it at the door.

Gabrielė, clothing brand “BELTED”: Being an entrepreneurial woman means self-realization to me. It’s the opportunity to create, grow, and feel that your work is meaningful. Adorning women on the most important occasions of their lives is an incredibly empowering feeling.

Gabrielė, clothing brand “FERIOR INTIMA”: It’s not just about building a business, but building yourself. The courage to start from scratch, even when you don’t know all the answers. It’s responsibility, discipline, and the ability to bounce back when things get tough. Entrepreneurship to me is about making decisions and having a backbone when you’re looking for solutions.

Evelina, ” m a a r”: Being an entrepreneurial woman means creating value and taking responsibility. It’s the ability to make decisions even when you don’t have all the answers, to maintain direction and composure in a dynamic environment. It’s discipline and intuition in one.

It’s also a very strong sense of responsibility—for the team, processes, and every product that reaches the customer. My role is to ensure that every detail of every maar product is thoughtfully considered: from the scent character to the packaging, from the first impression to the final sensation.

Entrepreneurship to me also means a high standard of excellence. Excellence for myself, the product, and the team. Because what we release into the world must reach a woman the way we ourselves would want to receive it—with quality, aesthetics, respect, and a complete experience.

For me, business isn’t just about growth in numbers. It’s about values, long-term direction, and responsibility to the people who trust us.

What values does your brand speak about and what message does it carry to women?

Ana, „UNDRESS“: It is about being yourself – even when you are dressing for a special occasion. The design is elegant, timeless, and minimalistic – it does not “scream” for attention, but attracts the gaze through subtle flirtation, refinement, and the purity of details. My dresses tell the story of a woman’s outer and inner beauty, about the transformation a dress can create. To me, it is not just a garment or a body covering – it is a feeling, an emotion, a manifesto, and a form of self-expression.

Karolina, „INDECENT BRAND“: To me, an entrepreneurial woman is first and foremost about freedom, energy, and balance. The freedom to create your own rules, make decisions, take risks, and grow at your own pace. Business requires strong character, which brings inner energy, determination, and the courage not to fear challenges. And balance – because as women, how could we live without it? It is very important to me that business does not take over my entire life, so in the evenings at home, I try to leave it behind the door.

Gabrielė, „BELTED“: The most important message we carry to women is very simple: you do not have to adjust to clothes – clothes should be adjusted to you. Every woman can feel royal when wearing a garment individually created for her, one that highlights her figure and reflects her personality. We do not just create dresses or corsets – we create emotion. That moment when a woman looks at herself in the mirror and sees the best version of herself.

Gabrielė, „FERIOR INTIMA“: I want a woman wearing our lingerie to feel beautiful not for someone else, but for HERSELF. For it to be her personal ritual – even if no one else sees it.

Evelina, „m a a r“: We speak about identity. About a woman who chooses herself – quietly, yet confidently. The brand is built on values of quality, character, depth, and longevity. We do not believe in superficial trends. Every fragrance has its own backbone – it is not just “beautiful,” it has a mood, direction, and emotion. Our message is very simple: fragrance is not meant for someone else. It must first be yours. So that you feel beautiful for yourself. Strong for yourself. Desired for yourself. A fragrance becomes an invisible, yet incredibly powerful personal signature.

What do fragrances mean in your life?

Ana, „UNDRESS“: I have always been sensitive to scents. I love them all – from the delicious smell of freshly baked pastries to home candles or perfumes. My journey into the world of fragrance began over a decade ago, when niche perfume boutiques started appearing in Vilnius. I quickly became hooked and began searching for my identity through scents. To this day, I have several favorite fragrances, yet I am always eager to explore new releases and discover new olfactory “hooks.” My perfume collection is truly extensive, but there are still days when… I feel like I have nothing to wear.

Karolina, „INDECENT BRAND“: Perfume, to me, is about intimacy. I love greeting people with a scent (laughs), so in my life fragrance is like a ritual – something essential every time I leave the house. A scent creates my mood, strengthens my confidence, and allows me to leave behind a sensation that lingers even after I’ve gone.

Gabrielė, „BELTED“: Fragrances create emotions for me just as powerful as the most beautiful dresses. They are an invisible yet incredibly strong element of one’s image. Even without special clothing or jewelry, the right scent can create a magical feeling. It shapes mood, confidence, even posture.

Gabrielė, „FERIOR INTIMA“: Fragrances are emotion to me. They bring me back to certain periods, people, and states of being. A scent can bring calmness, confidence, and set the mood. Just like lingerie – it is invisible, yet it deeply influences how you feel.

Evelina, „m a a r“: Fragrances are emotion and energy to me. They can change your state, your posture, even your decisions. There are days when you need lightness. There are evenings when you crave depth. A scent becomes like an invisible skin you choose to wear that day. It is a very personal, yet very powerful choice. For me, applying fragrance is a ritual – a moment to pause before stepping into the world and decide which version of myself I will carry today.

What is your favorite “maar” fragrance?

Ana, „UNDRESS“: The playful “Mellow Pitch” and the seductive “Sweet Surrender.”

Karolina, „INDECENT BRAND“: The ones we use to scent our packages – “Craving the Moment” and “After Hours.” These two feel closest to me. In spring, when I crave something sweeter, I choose “Spring of Youth.”

Gabrielė, „BELTED“: My favorite is “Craving the Moment.” It’s one of those fragrances that often makes women (and men) stop me on the street or in a store to ask what I’m wearing.

Gabrielė, „FERIOR INTIMA“: “Nights in Morocco.”

Evelina, „m a a r“: I would say I love them all. How unexpected (smiles). But if I had to highlight a few – “Still Above” is about clean, inner confidence. “Craving the Moment” is about self-assurance and being present here and now. “Original Sin” speaks of character, boldness, and a touch of provocation.

Still, what I love most is not choosing just one, but layering fragrances. For me, it is a form of creativity. By layering, I discover even more distinctive, unexpected combinations that resonate differently each time. This season, my favorite pairing was “Entrance Code” with “After Hours” – one slightly warmer with sweet notes, the other deeper and more intense, and their harmony simply divine. The scent then becomes even more personal – as if created just for that day and that mood.

What would you wish for women?

Ana, „UNDRESS“: To move through life lightly – as if walking barefoot along a white sandy shore. And if life throws challenges your way, to accept them as temporary, because this too shall pass.

Karolina, „INDECENT BRAND“: Never betray yourself and always choose yourself. We feel our best where we can truly be who we are. And don’t forget to indulge yourself, because fragrance, like clothing, is a small yet inseparable part of our feminine lives (smiles).

Gabrielė, „BELTED“: Dress up and wear fragrance every day – for yourself. Do not wait for a special occasion, because you are the occasion.

Gabrielė, „FERIOR INTIMA“: Do not be afraid to be demanding of yourself and others. Remember that softness and strength can go hand in hand.

Evelina, „m a a r“: I wish you to choose yourself and to choose quality – in relationships, in work, in the things you own, and in the fragrances you wear.